Seletti, the renowned Italian brand known for its ironic and unconventional design, announces a new collaboration with artist Gianpiero D’Alessandro: Blue Bear.D’Alessandro’s iconic NFT teddy bear comes to life as a limited-edition resin sculpture (1,777 pieces), symbolizing memory, childhood, and emotional comfort.
The project blends digital art with physical objects, delivering a message of inclusivity, love, and nostalgia.

The packaging, inspired by a cage, represents the bears escaping the factory where they were created—now roaming the cities in search of affection and freedom, ready to be embraced as artistic companions.

Blue Bear is the creative evolution of an artist who made a strong mark in the NFT world with InBetweeners, bringing his visual language to a global audience