Juventus, together with adidas, is joining forces with inBetweeners the web 3.0 fashion house born in December 2021 from an idea by artist Gianpiero D’Alessandro and entrepreneur Pasquale D’Avino in a collaboration that connects Juventus, one of the world’s most iconic sports brands, with the creativity and innovation of inBetweeners.

The collection will feature 1,897 digital items, a tribute to the year Juventus was founded.

Buyers of the collection will have the chance to win exclusive experiences and rewards tied to their favorite team, including the 2023/2024 adidas away and third kits, featuring graphics inspired by one of Gianpiero’s signature elements: the teddy bear.