1897 Collection Drop
Juventus, together with adidas, joins Inbetweeners, the Web 3.0 fashion house founded in December 2021 by artist Gianpiero D'Alessandro and entrepreneur Pasquale D'Avino, in a collaboration that connects Juventus, one of the most important sports brands in the world, to the creativity and innovation of Inbetweeners. The collection will include 1897 digital items, a tribute to the year Juventus was founded. Buyers of the collection will have the chance to win exclusive experiences and prizes related to their favorite team, including adidas away and third kits for the 2023/2024 season, featuring graphics inspired by one of Gianpiero's signature designs: teddy bears.